Unbiased Investor

Unbiased Investor — Books & Author

Behavioural Finance • Reliable Decisions • Real Life

Books about money, bias, and life impact.

Reducing negative influences to create a reliable financial future.

Clarity over complexity Process over prediction Behaviour over bravado

Books

Practically Investing book cover

Practically Investing

Published (iUniverse) • Investing education through stories

A practical guide to how investing works—written to make the mechanics approachable without losing the truth. If you’ve ever wanted the “why” behind the markets, this is the starting point.

  • Understand investment building blocks
  • Learn how markets behave in plain language
  • Common mistakes—and how to avoid them
Unbiased Investor book cover

Unbiased Investor

Published (Wiley) • Reduce financial stress and keep more of your money

A behavioural finance playbook for real decisions. The goal isn’t to “be perfect.” It’s to reduce the errors that come from being human—especially under uncertainty.

Better outcomes often come from fewer decisions—and a repeatable process.

  • Three sources of bias (and how they show up in portfolios)
  • Tools to reduce emotional decision-making
  • Personal Economic Values: aligning money with meaning

The Next Chapter

Coming 2027 • Research in progress

Retirement isn’t only a financial decision—it’s an identity shift. This book examines why capable, driven people delay retirement even when the numbers work, and what makes a next chapter “stick.”

  • Loss aversion, status, and “one more year” thinking
  • Meaning, structure, and the psychology of completion
  • Practical tools to design the transition
Disclosure

This anonymous survey supports independent research I’m conducting separate and apart from my dealer firm. It’s for research and educational purposes only—not investment advice. Please don’t include any personal, account, or identifying information.

About the author

Coreen T. Sol, CFA

Senior portfolio manager and behavioural finance educator. My work focuses on designing decision processes that reduce behavioural mistakes—because most long-term outcomes are shaped by what we do (and don’t do) under stress.

  • Behavioural finance applied to real portfolios
  • Values-based decision frameworks
  • Tools that aim for fewer, better decisions

If you’re new here

Start with the book that matches what you’re solving for:

  • Investing basics: Practically Investing
  • Reducing costly mistakes: Unbiased Investor
  • Retirement identity shift: The Next Chapter

You can also browse the Video Collection for shorter insights.