Make more reliable financial decisions

Coreen has worked with multi-generational families for more than 30 years to define and reach their goals.

What do wealthy people do differently? They avoid bias. This book is about why and how.

If you’ve ever relied on an alarm clock or skipped the cookie aisle at the grocery store, you can adopt these habits to create more reliable financial and investment decisions.

“Unbiased investor is the perfect book for any investor in the market. Why? There is always financial risk and in periods of volatility there is a tendency to make emotional financial decisions. Coreen lays out the facts, helps you to build the plan, and more importantly, shares why it is critical to stick to the plan for your financial well-being.”

Pattie Lovett-Reid
Former Chief Financial Commentator, CTV News
Chief Financial Commentator, Home Equity Bank
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Coreen T. Sol, CFA, is an award-winning senior portfolio manager in Vancouver, British Columbia. She has been professionally managing investment assets for multi-generational families and community-based institutions since 1992. Her approach to investing stems from her research and practice in limiting the effect of natural decision biases in financial choices. She also lectured at UBC Okanagan as an adjunct professor in behavioural finance, is quoted often in prominent news articles, and publicly speaks at finance events throughout Canada.

Coreen integrates critical strategies in her practice, including quantitative security selection, tactical rebalancing, and fastidious decision processes to produce consistent performance and structured results.

Unbiased Investor: Reduce Financial Stress and Keep More of Your Money